Should you become a freelancer?

hatching-businessWhile it is not very important if you decide to keep doing freelance work as a supplement to your current income it will become extremely important if you decide to make your freelance salary your sole income.

So here are some questions you should ask yourself:

  • What will you do for healthcare as a freelancer?
    Without the support of an already established business behind you, you will have to pay for your own (and your family`s) health insurance out of pocket. This is not a big deal if you have a spouse that gets health insurance from his or her workplace, but if your spouse is a stay at home parent or is involved in their own freelance business, this becomes a major expense to think about. So be sure that you will be able to afford health insurance for all of your loved ones when you become a freelancer.
  • Can you handle it?
    Stress management is a key factor of working for you as a freelancer. You will be faced with projects that may require you to work long and hard before you can finish them. Often, these projects will be extremely difficult and be under some ludicrous deadline making them that much more intense. So, are you good at handling stressful situations such as these? After all, if you are not able to get the project back to your client on time and in working order, you may be discredited and have a much more difficult time finding work for many months to come.
  • Are you a team player or do you work better as an individual?
    While this question may seem insignificant, remember that as a freelancer you really have no team to rely on should you not know how to do something. Sure, you could scour the internet for answers to your questions but that will take away valuable time from your project. So, if you are the type of person who can accomplish tasks more efficiently in a group, then you may want to rethink the idea of going freelance, because the individualize work environment of a freelancer is certainly not for you.
  • Can you handle the fact that you must constantly advertise your services to just about anyone who may need you to do some work for them?
    Do you have enough self esteem that you can promote yourself as if you are the best freelancer out there? Being able to constantly advertise your services is a major benefit for anyone looking to become a freelancer. While it is possible to by shy or withdrawn and be successful at freelancing, you will have a much easier time if you are more vocal about promoting your services to prospective customers.

Hope this helps!

Gaining Online Exposure

When starting a new business and a new website small businesses may not have the funds for Search Engine Optimisation, Paid Online Advertising or Offline Marketing.

There are various ways to gain exposure, some of which are more affordable than traditional online marketing. One FREE option is traffic exchange. “I’ll look at your site if you will look at mine”. If done properly, this can be a valuable marketing tool.

Click Here to join a FREE Traffic Exchange

Some may argue that this type of marketing does not work. Sometimes it will work and sometimes it won’t. The main reason for this is you are reaching a broad target market and there will be those that are not interested in your site and will just view it to gain viewing credits.

At the end of the day – its free – so what do you have to lose, right?

Organising your Freelance self

One of the most important things that you can do as a freelancer is to organise yourself, your office and your life. At times this may seem to take up more time than it is worth but at the end it will benefit you and your business greatly!

I have compiled a list of things that are, in my opinion, essential for each freelancer to do. You may have things you would like to add to it. Here they are in no particular order.

  1. Organise your Inbox – Ensure that your email is organised and ready for business. You may wish to create certain subfolders such as complete, current, not yet started or you may wish to organise your emails according to various catergories. Whatever your game plan, make sure you stick to it and that you know where everything is in seconds.
  2. Keep your Calendar Organised – Most of the time, this may seem like an impossible task. It is essential to organise your calendar to incorporate all facets of your life in one area. This is particularly important for work at home parents.
  3. Maintain a specific Work Space – Whether it is a desk or a room in your house ensure that a space is set aside for work. If you maintain organisation in this area it will ensure that work stays at the “office” and is not all over the house making it feel cluttered.

Staying organised in these day-to-day things will help your business in the long run.  You will feel more professional at home and will in turn conduct your business in a more professional manner which will help clients take you more seriously. It will also make it easier to do long-term business planning.

If you are really organised you can incorporate client contact dates into your calendar so that you’re regularly in touch with the people who give you business which will increase your work flow and improve your income.

TEVO Shox Mini Duo Speakers

Recently I was able to attend a meeting with a clever mix of conventional training and technology. I have always had a passion for technology ever since I was young, even though my father encouraged me to stick to “girl things”. Technology, used correctly and in balance, can create a brilliant presentation which will be able to stimulate the audience both mentally and visually.

I was really impressed with the meeting as a whole, however….

At this meeting the sound did not reach the back of the room (as only the laptop speaker was being used) and only those at the front of the room could appreciate the meeting in its entirety. Sitting in this meeting, my brain wandered (as I was one of those at the back of the room) to those TV commercials (the ones that always stick in your mind whether you want them to or not) which advertised the TEVO mini SHOX speakers. I started to wonder if they really worked and what difference they would make to this whole presentation.

I could understand the presenter not wanting to lug around heavy, awkward computer speakers and I thought how ideal these little speakers would be. So curiosity got the better of me and I managed to get my hands on the TEVO SHOX mini duo speakers.

I thought if these actually worked…what a difference they would make to WAHP/WAHM/SAHM who usually have so many things to carry around already.

So I plugged them in and…nothing. I checked everything and again…nothing. Finally, I figured out that my blonde roots were showing through (I had previously left my laptop on mute). I pressed play without the speakers plugged in and the sound was normal, I then plugged in the TEVO SHOX mini duo speakers and WOW! I absolutely love these little things. You can snap them together (magnetically), I can charge them from my laptop or from a normal plug, I can separate them and have “surround sound” (at least that’s how it sounds to me) and I can extend them for more base. They really prove ‘dynamite comes in small packages’.

The great thing about these mini speakers is that I can hook them up to my mp3 player (see our competition to win a free Mp3 player – http://www.d3signs.co.za/competition_2009.html) and use them in my presentation. That means that I only need my little mp3 player, my mini speakers and I am set (both of which can fit into my handbag!).

These speakers are ideal, as I mentioned earlier, for work at home parents/ entrepreneurs/ small business owners, etc.

The shoX duo is strong and durable and made for life on the move using premium soft-touch materials. It has a built in lithium battery that charges via a USB port. Playback time can be anything from six to eight hours, depending on volume.

Each shoX duo is a small time party at just 46 mm wide and 70mm high (when extended). The trendy twosome weighs just 114g and has a speaker output of 1,7 watts – times two!

The unique patented magnetic base will keep your shoX duo speakers together when they’re not in use – so there’s no chance of losing one.

Each shoX duo retails at R399.95 and includes a shoX duo mini speaker, retractable audio and USB cable as well as an audio cable. The shoX cell phone adapter adds a mere R39,95.

Shop for shoX duo at leading retailers or contact Tevo directly on 0861 77 88 88 or log on to www.tevo.co.za.

The Ponzi Scam

A little snippet from my financial advisors newsletter…

The story of the Ponzi scam begins with its namesake, Charles Ponzi, an Italian immigrant who moved to Boston in 1919 after brief imprisonment in Canada for minor fraud schemes. Ponzi struck on the idea of profiting on the widely varying currency exchange rates for International Postal Reply Coupons (IPRCs), which were redeemed for stamps.

Ponzi calculated that he could pay a pittance for IPRCs in a weak-currency country, like Spain, and then turn around and redeem them at a substantial profit in the United States. In the early 1920’s, Ponzi solicited funds with the promise that investors would get a 40 percent return in just 90 days at a time when interest rates stood at just 5 percent. As interest in the scheme escalated, Ponzi upped his guaranteed returns on 45-day notes to 50 percent. For those who would turn over their funds for 90 days, he was now offering a whopping 100 percent return.

Early investors were paid off as promised–a classic earmark of a Ponzi scheme. The word spread, and investment came in at an everincreasing rate. Ponzi hired agents and paid them generous commissions for every dollar they brought in.

Ponzi’s scheme was eventually exposed by Boston newspapers an law enforcement officers, who pointed out that there were not enough IPRCs in circulation to support Ponzi’s scheme. Ponzi then claimed that he was actually
using another means to earn tremendous returns for investors. Money continued to pour in to Ponzi’s office for a while, but eventually fell off when Ponzi was unable to keep up the rapidly-expanding swindle. Though he promised to make good with a $100 million global investment syndicate, Ponzi eventually was imprisoned in Massachusetts and deported to Italy.

The Ponzi scam amounts to little more than robbing an army of Peters to pay a handful of Pauls. As the number of initial investors (the Pauls) grows and the supply of potential new investors (the Peters) dwindles, the Ponzi bubble bursts under the pressure of meeting the promised returns. While some initial payments are made to drum up new recruits, the vast majority of investors in a Ponzi scheme end up losing all or most of their money. As in the case
of simple pyramid recruitment frauds, a point is inevitably reached where the con man simply cannot keep up with the required payments.

The good news for investors is that the Ponzi scheme can be one of the easiest swindles to detect and avoid. The facts, however, indicate that even extremely sophisticated investors are falling victim to Ponzi promoters.

Life Insure

Freebie Friday

Its Freebie Friday and we have a few deals for you today:

  1. Starting a Business/Redesigning your Corporate Image – go to http://www.logoease.com/ to design your new logo for free
  2. For Free Business Plan outlines/samples – go to http://www.seda.org.za/content.asp?subID=550 or http://www.sabusinessplans.co.za/free-resources
  3. Nedbanks small business seminars are fully booked at the moment but look out for their next set of seminars – http://www.nedbank.co.za/website/content/sbs/sbs.asp

Have an excellent Weekend!

Tea Break

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I always give 100% to my freelance jobs:

  • 13% Monday
  • 22% Tuesday
  • 26% Wednesday
  • 35% Thursday
  • 4% Friday

Day Off

An employee comes into her manager’s office to take a day off from work. The manager replies, So you want a day off. Let’s take a look at what you are asking for. There are 365 days per year available for work. There are 52 weeks per year in which you already have 2 days off per week, leaving 261 days available for work. Since you spend 16 hours each day away from work, you have used up 170 days, leaving only 91 days available. You spend 30 minutes each day on coffee break, which counts for 23 days each year, leaving only 68 days available. With a 1-hour lunch each day, you used up another 46 days, leaving only 22 days available for work. You normally spend 2 days per year on sick leave. This leaves you only 20 days per year available for work. We are off 5 holidays per year, so your available working time is down to 15 days. We generously give 14 days vacation per year which leaves only 1 day available for work and I’ll be darned if you are going to take that day off!

How to keep healthy level of insanity in the workplace:

  1. Page yourself over the intercom. (Don’t disguise your voice.)
  2. Find out where your boss shops and buy exactly the same outfits. Always wear them one day after your boss does. (This is especially effective if your boss is a different gender than you are.)
  3. While sitting at your desk, soak your fingers in “Palmolive.”
  4. Put up mosquito netting around your cubicle.
  5. Every time someone asks you to do something, ask them if they want fries with that.
  6. Put your garbage can on your desk. Label it “IN.”
  7. Determine how many cups of coffee are “too many.”
  8. Put decaf in the coffeemaker for 3 weeks. Once everyone has gotten over their caffeine addictions, switch to espresso.
  9. If you have a glass eye, tap on it occasionally with your pen while talking to others.
  10. When driving colleagues around insist on keeping your car windshield wipers running in all weather conditions “to keep ‘em tuned up.”
  11. Reply to everything someone says with “that’s what YOU think?”
  12. While making presentations, occasionally bob your head like a Parakeet.
  13. Sit in the parking lot at lunchtime pointing a hair dryer at passing cars to see if they slow down.
  14. Ask your co-workers mysterious questions and then scribble their answers in a notebook. Mutter something about “psychological profiles”.

The Engineer and the Manager

A man in a hot air balloon realized he was lost. He reduced altitude and spotted a man below. He descended a bit more and shouted, “Excuse me, can you help me? I promised a friend I would meet him half an hour ago, but I don’t know where I am.”
The man below replied, “You are in a hot air balloon hovering approximately 30 feet above the ground. You are between 40 and 42 degrees north latitude and between 58 and 60 degrees west longitude.”
“You must be an engineer,” said the balloonist.
“I am,” replied the man, “but how did you know?”
“Well,” answered the balloonist, “everything you told me is technically correct, but I have no idea what to make of your information, and the fact is I am still lost.”
The man below responded, “You must be a manager.”
“I am,” replied the balloonist, “how did you know?”
“Well,” said the man, “you don’t know where you are or where you are going. You made a promise which you have no idea how to keep, and you expect me to solve your problem. The fact is you are exactly in the same position you were in before we met, but now, somehow, it’s my fault.”

Freelancing Tips

I recently read an article (posted by Jo Duxbury from Freelance Central) covering some tips/expectations of the freelancers and their clients. I thought our readers may find it interesting so I have posted part of the article below.

To read the full article, go to http://www.bizcommunity.com/Article/196/19/25988.html

Freelancers’ Top 10:

  1. Pay me on time, when I complete your work. I’m not a creditor.
  2. Be as punctual with your side of the deal as I am with mine (payment and sending me the assets/content I need to meet your deadlines).
  3. Don’t try to haggle and barter down my rates. I’m not trying to rip you off – and I’m still a lot cheaper than agencies.
  4. Respect me more and take me seriously please. It’s tough doing what I do.
  5. Let me help you avoid crises – don’t just use me to fix problems.
  6. Use me as an expert – take my advice on board; that’s what you’re paying me for.
  7. Give me more detailed briefs and clarify what you really want.
  8. Give me feedback – tell me why I didn’t get your work; let me know what I’m doing right/wrong on your projects. I want to improve my service.
  9. Understand that I have other clients too. If your project is delayed, I’ll try to be flexible but I do have commitments to other clients.
  10. Don’t always call me at the last minute. Yes, I can help in those situations but I’d love a decent lead time once in a while (you’ll see the difference it can make in my work).

Clients’ Top 10:

  1. Behave professionally and run your freelancing as a business. We really respect that. A too-casual style doesn’t give us much confidence in you.
  2. Go the extra mile. Even if it’s just small additional suggestions, we appreciate it when you’ve obviously given our project a little thought and are interested in it.
  3. Show passion for your work. We like to work with people who are enthusiastic.
  4. Deliver on time. Always.
  5. Don’t be arrogant – you’re not the only freelancer out there.
  6. See your efforts as part of the whole – as critical to my success.
  7. Communicate effectively and frequently. We really appreciate being updated regularly without having to ask for it.
  8. Be consistent. Particularly with your quality of work and response times.
  9. Strive for complete understanding of what we’re asking for. Repeat what you think that is back to us so that we know you get it.
  10. Don’t pretend to be a jack of all trades. Stick to what you’re good at.

Tea Break

  • “If at first you don’t succeed; call it version 1.0″
  • “Some things Man was never meant to know. For everything else, there’s Google.”
  • “To err is human… to really foul up requires the root password.”
  • “Life would be so much easier if we only had the source code.”
  • “I’m not anti-social; I’m just not user friendly”
  • “Windows isn’t a virus, viruses do something.”
  • “Computer are like air conditioners: they stop working when you open windows.”

Jarrod Saunders

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Jarrod just moved to Cape Town from East London and currently works as a web designer. He also has experience as a graphic designer.

To contact Jarrod:
Tel: 073 398 2423
Fax: 021 535 4064
Website: http://www.jarrod.co.za/